So, you’ve got a killer product idea. The team’s excited. Maybe you've even built a prototype.
But wait—before you launch, are you asking the right questions?

At Produlect, we’ve worked with startups and established businesses alike, and we’ve seen one common pattern: great products can fail if they don’t start with the right thinking.

Here are the 5 critical questions to ask before you hit “Go.”

1. Who is using our product and what do they really need?

This seems obvious, but it’s often overlooked. It’s easy to design for what you think the customer needs, rather than what they’re actually trying to solve.

Action tip: Run customer interviews. Use surveys. Watch user behavior. Get inside their heads before writing a single line of code.

2. What problem are we solving and how painful is it, really?

If your product is a “nice-to-have” and not a “need-to-have,” it’s going to be a hard sell.
You’re not just building features—you’re removing friction, solving a problem, making someone’s life easier.

Ask: “If this product disappeared tomorrow, would anyone be upset?”

3. What assumptions are we making and how can we validate them?

Spoiler: You’re making assumptions. We all do. But the most successful businesses test them before launch.

Think about:

  • Do people actually want this?
  • Will they pay for it?
  • Can we build it in a sustainable way?

Build an MVP. Talk to your ICP. Validate early.

4. What does success look like for this product and how will we measure it?

Launching without metrics is like driving blindfolded. Define clear goals.

Is it:

  • Adoption rate?
  • Retention?
  • Revenue?
  • Engagement?

Define your KPIs and set up your analytics before launch day.

5. Are our teams aligned and do we have a roadmap to get there?

Even a brilliant idea falls flat without cross-functional alignment.
Is marketing ready? Is customer support trained? Does dev know the “why,” not just the “what”?

Build a roadmap. Communicate often. Overcommunicate, even.

Final Thoughts: It’s Not Just About Launching. It’s About Launching Right.

Launching a product is exciting but it’s also where many businesses lose focus.
At Produlect, we partner with teams to bring clarity, confidence, and collaboration into their product journey—from idea to execution.

Want help navigating your next launch?
Schedule a free discovery call with us here and let’s make sure you’re building something the market actually needs (and loves).

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